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Audit a privacy notice against CCPA and the state laws
Scores your public privacy notice topic by topic against CCPA/CPRA and the state comprehensive laws, and hands back replacement text you can paste, plus the gaps a rewrite cannot close.
Your prompt
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What to gather first
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What comes back
See an example of what you’ll get
*(After you answer the four questions, say, thresholds cleared in all states in scope, self-reported health conditions used for product recommendations and audience building, GPC not honored, no appeal path, and engineering has capacity next quarter.)*
Score: RED. The notice states "we do not sell your personal information" while Meta and Google conversion tags transmit hashed email and browsing identifiers. Everything else in this audit is secondary to that sentence.
Applicability. California: clears revenue threshold. Virginia, Colorado, Connecticut, Texas, Oregon: clear the 100,000-consumer trigger. Utah: does not apply; revenue below the threshold, not scored.
Audit table (top rows).
| Topic | Required by | Present | Adequate | Gap | Replacement text |
|---|---|---|---|---|---|
| Sale / share for cross-context advertising | CCPA § 1798.115, .120; VA/CO/CT/TX/OR analogues | Yes, and inaccurate | No | Notice denies selling while conversion tags fire | "We share identifiers, internet activity, and inferences with advertising partners including Meta and Google so they can deliver advertising to you across other sites and apps. Under California law this is a 'sale' and a 'share.' You may opt out using the 'Do Not Sell or Share My Personal Information' link or by enabling Global Privacy Control in your browser." |
| Sensitive data | CCPA limit-use right; CO and CT opt-in consent | No | No | Self-reported health conditions are not identified as sensitive anywhere | "We collect health information you choose to give us, including self-reported conditions and wellness goals. We use it to recommend products and to build advertising audiences. California residents may direct us to limit its use; residents of Colorado and Connecticut will be asked to consent before we use it for anything other than filling your order." |
| Retention | CPRA § 1798.100(a)(3) and most state laws | Generic | No | "As long as necessary" states no period or criteria per category | Add a Retention column to the categories table: contact information: life of account plus 6 years; order history: 7 years for tax; health self-reports: 24 months from last use; advertising identifiers: 13 months. |
| Appeal | VA § 59.1-577(C), CO, CT, TX, OR | No | No | No appeal path or clock | "If we deny your request you may appeal by emailing privacy-appeal@northshorewellness.com. We will respond within 60 days and, if we deny the appeal, will give you a method to contact your state attorney general." |
State deltas. Colorado and Connecticut require opt-in before the health data is used for advertising; Virginia and Texas run on opt-out. Colorado, Connecticut, Texas, and California all require honoring a universal opt-out signal; none is honored today. Colorado and Connecticut set the minors' line at 16 for targeted advertising, not 13.
Top five by exposure, weighted for the AG letter. (1) The false "we do not sell" statement: this is the sentence a UCL or state AG action is built around. (2) No GPC honoring while the notice is silent about it. (3) Health data used for audience building with no consent flow in the opt-in states. (4) No appeal path in five states. (5) Loyalty program running without a financial-incentive notice.
What a rewrite cannot fix. GPC detection at the edge and server-side propagation to Meta and Google; a consent gate for Colorado and Connecticut health-data use; a second request-submission method; the appeal queue and its 60-day clock; data-protection assessments for the profiling and sensitive-data processing; and updated processor terms with the two ad platforms.
What your answers changed. Telling me the self-reported health conditions feed audience building and not just product recommendations is what turned the sensitive-data row from a disclosure gap into a consent failure. Without it, Colorado and Connecticut come off the opt-in list, the consent sentence comes out of that row's replacement text, and finding 3 drops off the top five entirely. Your answer that GPC is not honored and that no appeal path exists is what ranked findings 2 and 4 above the retention gap. The published text is silent on both, and silence reads as a drafting omission until you tell me it is an operational one. Neither answer moved the score: the “we do not sell” sentence earns RED on its own and would have earned it against a notice with perfect retention disclosures. Your answer about engineering capacity changed nothing. The operational list at the bottom runs the same length whether or not you can staff it next quarter, so that question did not earn its place here.
Why this prompt is built the way it is
## Framework
1. **Applicability before scoring.** Confirm each state law actually reaches this business before grading against it. Scoring a company against a statute that does not apply wastes the client's quarter.
2. **Accuracy outranks completeness.** A notice that says "we do not sell" while pixels fire is a misrepresentation, not a disclosure gap. That finding goes first.
3. **Topic-by-topic table.** Categories, sources, purposes mapped per category, recipients, sensitive data, retention per category, each right, submission methods, GPC, appeal, financial incentive, minors, contact.
4. **Redlines are text, not instructions.** "Add a retention disclosure" is not a redline. Notice language the client can paste is.
5. **State deltas separately.** Sensitive-data opt-in versus opt-out, universal opt-out signals, appeal clocks, minors' age lines, assessment obligations.
6. **Rank by enforcement exposure.** Which findings draw an AG letter versus a guidance email, and why.
7. **Name what the notice cannot fix.** Intake, GPC honoring, downstream opt-out propagation, vendor contracts, assessments. Otherwise the rewrite gets mistaken for compliance.